Amul Hikes Milk Prices by ₹2 Per Litre Effective May 14, 2026

In a move that is set to impact millions of households across India, leading dairy cooperative Amul has announced a price hike of ₹2 per litre on several of its popular milk variants. The revised prices will come into effect from May 14, 2026, and will apply across multiple product lines sold throughout the country.

Which Amul Milk Variants Are Getting Costlier?

The price increase will apply to some of Amul's most widely consumed milk products. Here is the full list of affected variants:

• Amul Gold

• Amul Taaza

• Amul Cow Milk

• Amul Buffalo Milk

• Amul Slim & Trim

• Amul Standard Milk

• Amul T-Special

Why Has Amul Raised Milk Prices?

According to the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, the primary drivers behind the price hike are the rising cost of cattle feed and packaging materials. Cattle feeding costs have been a persistent pressure point for dairy cooperatives across India, making price adjustments necessary to sustain operations and ensure fair returns to milk producers.

The hike of ₹2 per litre translates to a 3–4% increase in the Maximum Retail Price (MRP), which GCMMF notes is well below the average food inflation rate currently being experienced in India. The cooperative follows a policy of passing on nearly 80 paise of every rupee paid by consumers directly to milk producers.

Impact on Household Budgets

The latest hike is expected to add to the financial burden of everyday households, especially as food prices and living costs remain elevated. Milk is one of the most widely consumed essential commodities in India, forming a core part of daily diets across all demographics and income groups. Families that purchase multiple litres per day will feel the cumulative effect of this increase over time.

A Pattern of Annual Price Revisions

This is not the first time Amul has raised milk prices in recent years. The dairy giant has implemented periodic ₹2 per litre hikes to keep pace with rising input costs. In May 2025, a similar hike was announced, partly attributed to a heatwave-induced dip in milk production. Before that, in June 2024, Amul and competitor Mother Dairy both raised prices simultaneously. In January 2026, however, GCMMF had offered a ₹1 per litre reduction on one-litre packs to incentivise consumers to purchase larger pack sizes.

Amul's Financial Growth Trajectory

Despite the price hike, Amul continues to grow as a brand. GCMMF's revenue for the 2024–25 financial year grew 11% to ₹65,911 crore, driven largely by volume growth across all product categories. For 2025–26, the Amul brand's total revenue (including its 18 member dairy unions) is projected to cross ₹1 lakh crore for the first time — a significant milestone for India's iconic dairy cooperative.

What Should Consumers Expect?

Starting May 14, 2026, consumers should expect to pay ₹2 more per litre for the affected Amul variants when purchasing from local dairy shops, supermarkets, and online platforms. While the per-unit increase may appear small, the compounding effect across weekly and monthly purchases can be significant for larger families.

Analysts suggest that other dairy brands may follow suit in the coming weeks, as the underlying cost pressures — including elevated cattle feed prices and increased packaging costs — are industry-wide challenges, not unique to Amul.